HUNTSVILLE: 256-653-7612
NASHVILLE: 615-983-3060
BIRMINGHAM: 205-484-9360


  • Empathy connects us to our people, our customers, and our community.
  • Attentive to your concerns and needs for a memorable experience.
  • Integrity is at the core of who we are and what we do.
  • Efficient in how we plan, organize and execute.
  • Open to learn, grow and change for the better.


This Side Up Moving was established in 2005 by a young entrepreneur named Colby Robinson. Colby started out small, operating the business out of his garage and using rented trucks and borrowed blankets to provide moving services. The first years were no doubt, challenging, and a steep learning curve accompanied the adversity, especially through the uncertainty. Nonetheless, Colby remained determined. Little by little, step by step, This Side Up Moving started to gain traction, with word of mouth being the one and only method for marketing and advertising. Eleven years later, This Side Up Moving is now owned and operated from a Madison office, with its own trucks and a great team. The company has made some history, but the story is far from over. We are constantly refining our expertise and tweaking our processes so we can offer our customers the best experience. By redefining the moving experience, we will change what it means to move. We want to emphasize the good aspects of moving and prove how we can take a stressful situation and make it better, maybe even great. You are the reason we handle with care and move with purpose.


Christina Goines-Large


These guys are awesome! I work in customer service so I know what providing great customer service is all about and Colby and his team do just that. Communication is great, they are time efficient, competitive in price, handle your items with care and just flat out get the job done right! I would recommend them to anybody and have already referred 3 people. I am hoping they get the business when the time comes. Overall great experience. I have never had a stress-free move…this time, I did! THANK YOU Colby and team.

Caroline Frame


My husband and I recently used This Side Up after getting several recommendations around town to. Colby and his employees were fantastic; we had to reschedule several (like more than 5) times due to various problems and he was always very accommodating with our constantly changing plans. The move itself was very fast, efficient, and not one thing was dinged or scratched! Not to mention they are very fairly priced. Extremely nice guys, can’t go wrong using them.

Jason Nicklaus


Colby and Deonte have been great to work with at This Side Up Moving. Full disclosure I have not used their services but being a property manager at iStorage Priceville I have worked with them and they have been nothing but professional and courteous. I have had customers who have used them and had great things to say about them and the services provided. For that reason I contacted them about a marketing partnership with my company iStorage self storage and they have been great. I would and do recommend them often.

Rebecca Anderson


This Side Up Moving did an exceptional job with my move! The gentlemen that were assigned to my job were very respectful and professional. Being part of a military family, moving is a constant (15 times in the past 25 years) and I must say that This Side Up was definitely one of the best companies we have used. I highly recommend contacting them if you are looking for a moving company whether you are moving across town or across the country. You will not be disappointed.